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MOLO STORY

Molo Story

Our story… from the beginning to now

Molo’s journey started in 2003 out of a desire to radically change children’s fashionwear, to bring vibrancy to this rather conventional sector. Since its inception, Molo has grown to become a covetable kid’s brand that provides “favourites” for every child’s closet.
Molo’s first collection, for 2-8 years old, was launched in spring 2003. It initially sold in Denmark, Sweden, Norway, Holland and England. It was a success and the brand expanded when customers asked for more. The first Molo baby collection, for 0-2 years old, rolled out in 2005. In 2009, the first separate outerwear collection made its debut. The brand continues to grow. Today, Molo’s product range includes boys’ and girls’ collections up to 16 years old, as well as a swimwear line.

Our passion… children first

Molo isn’t a big design factory. We don’t treat children’s clothing as a secondary line. For us, kids come first and our clothing reflects this passion.

Our philosophy… children’s design on children’s terms

We believe that children’s clothing has to be designed on children’s terms so they can express their creativity and personality through their clothes. We believe in clothing designed for real life, not just for special occasions. We believe children need clothes that allow them to express themselves openly and fearlessly explore a world of delightful possibilities in clothing that allows unrestricted movement.

Our design… children’s fashion with a quirky charm 

Molo’s clothing feeds a child’s imagination with its strong colours, fun prints, exciting shapes and bold combinations. This ethos is seen throughout all our collections. At Molo, we love prints because we believe they help give character and personality to every child regardless of their age. A print is something any child can relate to and can easily fall in love with. This is why prints are so vital to Molo’s collections.
Our style is urban and our funky, colourful clothes often have a humorous twist or are just quirky enough to get noticed without compromising function and quality. They carry inventive, witty and functional details to meet every child’s needs and yet still maintain a clean Scandinavian look. Wash after wash, Molo stands up to the demands of the most active kid. Molo is children’s fashion that’s heavy on both charm and durability.

5 facts about Molo

Molo is headquartered in Copenhagen, Denmark
Molo has 11 concept shops with their own staff located in Denmark, Sweden, Norway and Hong Kong
Molo has its own sales offices and showrooms in England, Sweden, Norway, Finland, France, USA, Hong Kong and Benelux.
Molo is sold in 30 countries all over the world, which means 600 leading speciality stores and department stores, including Harrods in London and Barneys in New York
Molo’s collection spans from age 0 to 16 years.